Adding labels to alerts sent to Prometheus Alertmanager

I’m currently experimenting with
Prometheus > Grafana > Alertmanager

Sending Notifications to an Alertmanager Notification Channel works fine. But if i want richer alert content (like setting labels or something) maybe by using a json format, how should i go about doing that?

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I am trying too to enrich labels for alerts sent to alertmanager. If you did find a solution i am glad to hear about it. i did not find any.

I am also looking for the similar solution. Please guide.